Pink just like fire itunes plus11/2/2023 ![]() ![]() "We definitely think it's the right thing to do," Eddy Cue, Apple's vice president of iTunes, said Wednesday. "They weren't 100 percent confident that the songs they'd purchase could play on their devices, and they wanted something closer to CD quality."Įarlier this year, Apple CEO Steve Jobs called on the world's four major record companies to start selling songs online without copy-protection software. "Our customers told us two things deterred them from buying digital," Wragg said. Other smaller online music vendors, such as, already offer songs without DRM, but the selections have been limited to mostly content from independent labels.īarney Wragg, the global head of digital music at EMI, said the iTunes Plus launch capped six months of work to convert most all of the company's digital catalog into a DRM-free format.
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